{"id":50,"date":"2021-01-24T07:21:29","date_gmt":"2021-01-24T07:21:29","guid":{"rendered":"http:\/\/webdesigntraininginchennai.co.in\/blog\/?p=50"},"modified":"2021-07-16T10:04:18","modified_gmt":"2021-07-16T10:04:18","slug":"introduction-to-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/webdesigntraininginchennai.co.in\/blog\/introduction-to-e-mail-marketing\/","title":{"rendered":"Introduction to E-mail Marketing"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/webdesigntraininginchennai.co.in\/blog\/wp-content\/uploads\/2016\/01\/Email-Marketing-from-Tree-Frog-International.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51 aligncenter\" src=\"https:\/\/webdesigntraininginchennai.co.in\/blog\/wp-content\/uploads\/2016\/01\/Email-Marketing-from-Tree-Frog-International.jpg\" alt=\"Digital marketing training in Chennai.\" width=\"454\" height=\"256\" srcset=\"https:\/\/webdesigntraininginchennai.co.in\/blog\/wp-content\/uploads\/2016\/01\/Email-Marketing-from-Tree-Frog-International.jpg 1543w, https:\/\/webdesigntraininginchennai.co.in\/blog\/wp-content\/uploads\/2016\/01\/Email-Marketing-from-Tree-Frog-International-300x169.jpg 300w, https:\/\/webdesigntraininginchennai.co.in\/blog\/wp-content\/uploads\/2016\/01\/Email-Marketing-from-Tree-Frog-International-1024x577.jpg 1024w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>What is e-mail marketing?<\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.fita.in\/digital-marketing-training-in-chennai\/\"><strong>Digital Marketing Training in Chennai<\/strong><\/a> says that whenever a company or a brand has to convey some commercial message to its present or potential customers then the best channel for marketing is e-mail marketing. Commercial messages may include advertisement for the coming event or program, e-mails can be sent to acquire more business of expand business, e-mails can be even a good medium for getting customer feedbacks after the sale or service is given, this methods helps to build customer loyalty and has a personal touch which are preferred by many marketers. Thus, among all the methods of digital marketing, e-mail marketing is the oldest and strongest method. Though compared to the earlier type of email marketing the present trend has been changed.<\/p>\n<p style=\"text-align: justify;\">Basically there are two preferred types of e-mail marketing which is followed by many marketers.<\/p>\n<ol style=\"text-align: justify;\">\n<li>Transactional e-mails<\/li>\n<li>Direct e-mails.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><strong>Transactional e-mails.<\/strong><\/p>\n<p style=\"text-align: justify;\">In simple words as said in <a href=\"http:\/\/www.fitaacademy.com\/courses\/digital-marketing-course-in-chennai\/\"><strong>Digital Marketing Course in Chennai<\/strong><\/a> all the e-mails which are triggered after a customer action can be called a s transactional e-mails. For e.g. whenever a customer buys something online then a bill of the purchase is sent immediately to the customer this can be considered as transactional e-mails. Here an e-mail is triggered after the customer has finished his shopping.\u00a0 Similarly a password change request e-mail can also be considered as a transactional e-mail. Transactional e-mails are generally used by the companies in order to inform their customers that they have taken some action and to verify that the action is genuine or not.<\/p>\n<p style=\"text-align: justify;\"><strong>Direct e-mails.<\/strong><\/p>\n<p style=\"text-align: justify;\">Whenever a company or a brand has to covey any promotional message to their clients then a direct e-mail method can be used. Direct e-mails\u2019s sole purpose is promotion. <strong>Digital Marketing Courses in Chennai<\/strong> tells that whenever a company has a special offer or has introduced some products and the company wants to make its current customer aware then e-mails are used to market their offers\/product.<\/p>\n<p style=\"text-align: justify;\">Using e-mails for marketing has its own set of advantages and disadvantages which a marketer needs to go through while kicking off with the campaign. If you are interested in learning e-mail marketing then you must join <strong>digital marketing training institutes in Chennai<\/strong> where professional digital marketing training in Chennai is imparted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is e-mail marketing? Digital Marketing Training in Chennai says that whenever a company or a brand has to convey some commercial message to its present or potential customers then the best channel for marketing is e-mail marketing. Commercial messages may include advertisement for the coming event or program, e-mails can be sent to acquire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[15,14,12,13],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing-courses-in-chennai","tag-digital-marketing-training","tag-digital-marketing-training-in-chennai","tag-digital-marketing-training-institutes-in-chennai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-mail marketing | Digital marketing course in Chennai.<\/title>\n<meta name=\"description\" content=\"Interested to do digital marketing course in Chennai? Join FITA Academy, which offers professional digital marketing training in Chennai. For details- 9345045466\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webdesigntraininginchennai.co.in\/blog\/introduction-to-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-mail marketing | Digital marketing course in Chennai.\" \/>\n<meta property=\"og:description\" content=\"Interested to do digital marketing course in Chennai? Join FITA Academy, which offers professional digital marketing training in Chennai. 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